Work that’s FUN!
Proof that you can manage a $2M budget and still refuse to take yourself too seriously on set.
My primary focus as a Director of Video Production is leading people, operations, and infrastructure. IHowever, my creative roots are in comedy. With a background in scriptwriting and sketch development, I specialize in writing and directing comedic branded content from sci-fi B2B shorts to character-driven commercial campaigns. Whether I’m overseeing a multi-million dollar department budget or directing comedic talent on set, my goal is always the same: deliver high-impact, entertaining content backed by serious production rigor.
The projects featured on this site highlight both my departmental leadership and original commercial work tells you a lot about who I am.
Hyundai Car Consult
Spearheaded the end-to-end creation of Hyundai Car Consult, a 5-part co-branded video series produced in partnership with Hyundai. Overseeing the initiative from client brief through creative development, studio filming, and post-production, I led cross-functional teams to deliver a polished, high-performing campaign that achieved a 90% sentiment improvement score with target audiences.
The Simplified Dealership
Innovation meets convenience. Join our host for a behind-the-scenes look at how next-generation dealership solutions are streamlining the automotive experience.
Future Dan
Future Dan is a campaign to promote CARS presence at the 2023 National Auto Dealer Association in Dallas Texas. CARS Creative team came up with this fantastical campaign to convince dealers to adopt all the tools of the connected platform today, because their future selves will benefit.
NADA Top Golf - The Local Hero
In 2021 CARS Promoted their products and presence at NADA with a top golf themed campaign featuring our own employees in the leading roles. This hysterical spot shows that Dealer Rater can make any sales person a local celebrity.
The New Lead Game - Off The Hook
What if car sales where a game show but the products and solutions of Cars.com was a way to cheat? That’s what the creatives at Cars.com wanted to demonstrate in this hilarious campaign.
Paid Social
Retail Automotive
As Director of Creative Productions I had the privilege to create thousands of ads for local car dealerships. Through Fuel In Market Video my team built a library of creative products and developed completely custom solutions for customers across the country. I’ve gathered a few of my favorite examples that I had the pleasure create.